Enhancing the Marketing for St. John Fishers Health & Wellness

Authors

• Makenzie Desmarais, St. John Fisher University

Document Type

Poster Presentation

Publication Date

4-17-2026

Keywords

fsc2026

Abstract

For my third and final keystone project, I partnered with a university program that needed support in enhancing its marketing efforts. Over the course of the semester, I worked closely with the organization to modernize and improve its social media presence and redesign its weekly newsletter, creating more engaging and effective communication strategies. In addition, I assisted in preparing for several larger events hosted by the department, contributing to their overall planning and promotion. The content developed through this project is scheduled to be published in the near future, so it cannot be shared at this time.

Comments

Poster presented at the 2026 Fisher Showcase, St. John Fisher University, April 17, 2026.

Publication Information

Desmarais, Makenzie, "Enhancing the Marketing for St. John Fishers Health & Wellness" (2026). Fisher Showcase 2026. Paper 199.
https://fisherpub.sjf.edu/fsc2026/199

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