AMA MLB Case Study - Honors Keystone

Authors

• Brooke Chase, St. John Fisher University
• Shannon Castellanos, St. John Fisher University
• Angelina DeMent, St. John Fisher University
• Carter Green, St. John Fisher University
• Connor Dziulko, St. John Fisher University
• Jason Schiltz, St. John Fisher University
• Nico LaRosa, St. John Fisher University
• Sydney Closinski, St. John Fisher University
• Taylor Weldgen, St. John Fisher University

Document Type

Poster Presentation

Publication Date

4-17-2026

Keywords

fsc2026

Abstract

This year, the AMA Case Study team analyzed how we can increased the interest of the MLB with Generation Z through Marketing Efforts.

Comments

Poster presented at the 2026 Fisher Showcase, St. John Fisher University, April 17, 2026.

Publication Information

Chase, Brooke; Castellanos, Shannon; DeMent, Angelina; Green, Carter; Dziulko, Connor; Schiltz, Jason; LaRosa, Nico; Closinski, Sydney; and Weldgen, Taylor, "AMA MLB Case Study - Honors Keystone" (2026). Fisher Showcase 2026. Paper 194.
https://fisherpub.sjf.edu/fsc2026/194

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