Stop Being Sold To. Start Being Seen.

Authors

• Özge Kantaş, St. John Fisher UniversityFollow
• Victoria Howard, St. John Fisher University

Document Type

Poster Presentation

Publication Date

4-17-2026

Keywords

fsc2026

Abstract

Through Self-Determination Theory, we researched how different brand tactics influence a consumer's decision to buy a product. When experiencing flash deal, or FOMO, you are not truly supporting a brand because it is true to your identity, rather you feel pressured by time constraints and "never again deals." Our research aims to focus on how a consumer can support brands that not only represent their identity, but give them full autonomy to chose brands that care about their consumer wellbeing, and not just the transaction.

Comments

Poster presented at the 2026 Fisher Showcase, St. John Fisher University, April 17, 2026.

Publication Information

Kantaş, Özge and Howard, Victoria, "Stop Being Sold To. Start Being Seen." (2026). Fisher Showcase 2026. Paper 121.
https://fisherpub.sjf.edu/fsc2026/121

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