Personal Brand

Document Type

Conference Proceeding

Publication Date



The objectives for this keynote address were:

  • Explore what it means to define yourself as a brand and its potential as a reflection of your authenticity as a leader.
  • Differentiate your public self from your private self, what you project and what people see, and reflect upon how this may add up to your brand.
  • Provide authentic leadership tips, given in an education change context, that contribute to a positive personal brand


Keynote address presented at the Central New York Region Leadership Symposium in Canandaigua, New York, on July 17, 2018.

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