Date of Publication

Spring 5-1-2014

Document Type

Undergraduate Project

Professor's Name

Dr. Dane


Increasing the average dollar spent from fans is important for an organizations’ bottom line. Existing literature focuses on general attendance versus the unique population of season ticket holders. Having already invested fans consume more, due to higher attendance, can increase the bottom line. By having the Rochester Red Wing’s season ticket holders fill out a survey it will uncover their buying behaviors and what affects their attendance. The results show aroma is how fans decide what concessions to buy and new merchandise is how fans decide what merchandise to buy.