Date of Publication
Spring 5-1-2014
Document Type
Undergraduate Project
Professor's Name
Dr. Dane
Abstract
Increasing the average dollar spent from fans is important for an organizations’ bottom line. Existing literature focuses on general attendance versus the unique population of season ticket holders. Having already invested fans consume more, due to higher attendance, can increase the bottom line. By having the Rochester Red Wing’s season ticket holders fill out a survey it will uncover their buying behaviors and what affects their attendance. The results show aroma is how fans decide what concessions to buy and new merchandise is how fans decide what merchandise to buy.
Recommended Citation
Castro, Stephen M. Jr., "Understanding Season Ticket Holders’ Buying Behaviors" (2014). Sport Management Undergraduate. Paper 7.
https://fisherpub.sjf.edu/sport_undergrad/7
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.