Assisting the marketing of the Honors Program

Authors

• Melania Mammano, St. John Fisher University

Document Type

Poster Presentation

Publication Date

4-17-2026

Keywords

fsc2026

Abstract

This semester, I assisted Dr. Gantner in marketing and PR for the St. John Fisher Honors Program. We first started by brainstorming Fisher's target desired audience which were prospective students and their parents. I started by analyzing the Honor Program's web presence and suggested some edits to their section of the Fisher website that would make it more visually appealing. I figured that providing visual examples of honors keystones would make it seem like a more tangible task to prospective students as to make it less intimidating.

Through this brainstorming process, Dr. Gantner suggested that I create a trifold/pamphlet that is transformable as a poster that showcases the honors program and provides a few real examples of student keystones. I asked several honors students for project examples and was able to create a visual that had an honors program description supplemented with a few keystone examples that showcased research, independent studies with the honors publication, and study abroad.

Comments

Poster presented at the 2026 Fisher Showcase, St. John Fisher University, April 17, 2026.

Publication Information

Mammano, Melania, "Assisting the marketing of the Honors Program" (2026). Fisher Showcase 2026. Paper 196.
https://fisherpub.sjf.edu/fsc2026/196

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