Let’s Make a Game! Business/Production

Authors

• Sydney Closinski, St. John Fisher University
• Ryann Dauksza, St. John Fisher University
• Nick Karnyski, St. John Fisher University
• Jack Lamberton, St. John Fisher University

Document Type

Poster Presentation

Publication Date

4-17-2026

Keywords

fsc2026

Abstract

Pirate Quest: Battle for the Flag is a pirate themed, capture the flag style outdoor team game designed to deliver a competitive and immersive group experience. Our group took on the role of the business and production team, responsible for identifying products to source, defining target markets, and developing a marketing strategy. We researched and selected themed game components suitable for outdoor play, targeting families, youth organizations, and event planners seeking unique recreational activities. Our marketing approach focused on leveraging social media, e-commerce platforms, and event based promotions to reach our core demographics. Through this project, we demonstrated how a novelty outdoor game concept can be developed into a viable consumer product with a clear brand identity and go to market strategy.

Comments

Poster presented at the 2026 Fisher Showcase, St. John Fisher University, April 17, 2026.

Publication Information

Closinski, Sydney; Dauksza, Ryann; Karnyski, Nick; and Lamberton, Jack, "Let’s Make a Game! Business/Production" (2026). Fisher Showcase 2026. Paper 127.
https://fisherpub.sjf.edu/fsc2026/127

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