Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers

Authors

Rajendran Sriramachandramurthy, Rochester Institute of TechnologyFollow
Monica Hodis, St. John Fisher UniversityFollow
Hemant C. Sashittal, St. John Fisher UniversityFollow

Document Type

Conference Proceeding

Publication Date

9-27-2011

Comments

Presented at the 19th Annual Colloquium in Relationship Marketing in Rochester, New York, September 27, 2011.

Publication Information

Sriramachandramurthy, Rajendran; Hodis, Monica; and Sashittal, Hemant C., "Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers" (2011). Business Faculty/Staff Publications. Paper 27.
https://fisherpub.sjf.edu/business_facpub/27

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