Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information

Authors

Monica Hodis, St. John Fisher UniversityFollow
Rajendran Sriramachandramurthy, Rochester Institute of TechnologyFollow

Document Type

Conference Proceeding

Publication Date

8-2010

Comments

Presented at the American Marketing Association Summer Conference in Boston, Massachusetts, August 2010.

Publication Information

Hodis, Monica and Sriramachandramurthy, Rajendran, "Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information" (2010). Business Faculty/Staff Publications. Paper 26.
https://fisherpub.sjf.edu/business_facpub/26

Please note that the Publication Information provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.