Strategies of Effective New Product Team Leaders
For high-technology firms that depend on new technology-based products, speed has become a source of Competitive advantage. In the pursuit of accelerating new product development, many are entrusting product innovation to cross-functional teams, which often include not only representatives from multiple functional groups, but also from leading suppliers, customers, and re-sellers. The popularity of these teams has soared in recent years and they are credited with reducing errors, improving new product decisions, and effectively organizing workflow.
Jassawalla, Avan R. and Sashittal, Hemant C. (2000). "Strategies of Effective New Product Team Leaders." California Management Review 42.2.
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