Strategies of Effective New Product Team Leaders
Document Type
Article
Publication Date
1-2000
Abstract
For high-technology firms that depend on new technology-based products, speed has become a source of Competitive advantage. In the pursuit of accelerating new product development, many are entrusting product innovation to cross-functional teams, which often include not only representatives from multiple functional groups, but also from leading suppliers, customers, and re-sellers. The popularity of these teams has soared in recent years and they are credited with reducing errors, improving new product decisions, and effectively organizing workflow.
DOI
https://doi.org/10.2307/41166031
Publication Information
Jassawalla, Avan R. and Sashittal, Hemant C. (2000). "Strategies of Effective New Product Team Leaders." California Management Review 42.2.
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