The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams
Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 high-technology firms and highlights the actions of senior management and team leaders that are associated with highly collaborative new product teamwork.
Jassawalla, Avan R. and Sashittal, Hemant C. (2001). "The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams." Engineering Management Journal 13.2, 33-39.
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