The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams
Document Type
Article
Publication Date
2001
Abstract
Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 high-technology firms and highlights the actions of senior management and team leaders that are associated with highly collaborative new product teamwork.
DOI
https://doi.org/10.1080/10429247.2001.11415114
Publication Information
Jassawalla, Avan R. and Sashittal, Hemant C. (2001). "The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams." Engineering Management Journal 13.2, 33-39.
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