Date of Publication
Spring 2013
Document Type
Undergraduate Project
Professor's Name
Katharine Burakowski
Abstract
Social media and fan behavior are two very interesting topics. More and more people are learning more about social media everyday and it is here to stay, it is not a fad, and people expect organization to be posting about games or events so that they can find out the information on social media. It is important for organizations to be on Twitter or Facebook because it is important to integrate into people’s lives. Fan behavior research proves that environmental factors are one of the biggest deterrents for fans when it comes to trying to attend games and that record and atmosphere of the games is the biggest projector of fan support throughout the season. Using a survey distributed on Twitter there were questions asked to find out if there was a correlation between Social Media and Fan Behavior.
Recommended Citation
Van Scott, AJ, "Social Media’s Correlation to Fan Behavior" (2013). Sport Management Undergraduate. Paper 91.
https://fisherpub.sjf.edu/sport_undergrad/91
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.