Date of Publication
Spring 2013
Document Type
Undergraduate Project
Professor's Name
Katharine Burakowski
Abstract
According to the 2007 US Census, bowling has one of the highest participation rates in sports. With 43.5 million participants it ranked 5th in sports/activities behind walking, exercising with equipment, swimming, and camping, yet it struggles at the professional level (US Census, 2007). Changes to the format of the Professional Bowlers Association (PBA) have been made in the past with little success. The PBA is hoping to change that with this new format change which includes team competition. Team sport spectators are motivated by different factors than individual sport spectators but there has not been research done on PBA fans. The following study aims to change that. Surveys will be used to determine whether or not the new format of the PBA is aligned with the motivation of its fans.
Recommended Citation
Armison, Jeremy, "PBA Format Change: Aligning with Fan Motivations?" (2013). Sport Management Undergraduate. Paper 85.
https://fisherpub.sjf.edu/sport_undergrad/85
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.