Date of Publication
Fall 2013
Document Type
Undergraduate Project
Professor's Name
Katharine Burakowski
Abstract
Women have become increasingly interested in sports. Significantly so with the National Football League, 44% of NFL fans are female fans (Waller, 2013). This new found fandom has abruptly changed the demographic and target market of the sports fan base. Therefore, there has not been a significant amount of research done on the level of fan avidity of females. My goal was to observe the female NFL fan base and help to determine what level of avidity females were considered.
Recommended Citation
Damato, Kathrine, "Female Fan Avidity in the National Football League" (2013). Sport Management Undergraduate. Paper 62.
https://fisherpub.sjf.edu/sport_undergrad/62
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.