Date of Publication
Spring 2014
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
While there is a plethora of literature on fan identification, specifically high or lowly identified fans, there is no literature on who these highly and lowly identified fans actually are. The goal of this research paper is to fill the void in that section of NFL fan literature and discover what demographics of fans are the most highly and lowly identified. In order to find out who is a highly or lowly identified fan, a survey must be administered that will effectively test the characteristics of each participant. This will make the respondents classifiable as either a highly or lowly identified fan. After the classification process is done, the demographics can be related to the highly or lowly identified fans to see which demographics are most likely to exhibit highly or lowly identified behavior.
Recommended Citation
Cusato, Daniel, "The NFL’s Highly and Lowly Identified Fans: Who Are They?" (2014). Sport Management Undergraduate. Paper 54.
https://fisherpub.sjf.edu/sport_undergrad/54
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.