Date of Publication
Spring 2012
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
Facebook has rapidly grown since its inception in 2004. Due to this the purpose of this study is to find out what sport organizations are doing to interact with fans on their Facebook pages. Content analysis was performed to place 930 Facebook posts by sport organizations into one of four categories: interactivity, diversion, content, and promotional (Table-1). This research is important because social media is a growing industry. The study of NFL teams concluded 49% Content, 33% Interactivity, 11% Diversion, and 8% Promotional. The study of NHL teams concluded 35% Content, 17% Interactivity, 34% Diversion, and 14% Promotional.
Recommended Citation
Mancini, Marc, "Understanding Professional Sport Organizations Use of Facebook" (2012). Sport Management Undergraduate. Paper 39.
https://fisherpub.sjf.edu/sport_undergrad/39
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.