Date of Publication
Winter 12-7-2017
Document Type
Undergraduate Project
Professor's Name
Dr. Katie Burakowski
Abstract
The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.
Recommended Citation
D'Agostino, Alex, "Inducements of Rochester Americans Fans" (2017). Sport Management Undergraduate. Paper 135.
https://fisherpub.sjf.edu/sport_undergrad/135
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.