BBC News in the United States: a `super-alternative' news medium emerges
Document Type
Article
Publication Date
5-20-2009
Abstract
This article focuses on BBC News in the United States, where recent developments suggest that a new, powerful ‘multifaceted’ BBC is emerging – one that integrates the many elements of this venerable yet still-dynamic modern institution. Thanks to its unique combination of historically derived institutional credibility, solid non-commercial funding base, and a newly acquired ‘cool’ cachet, the BBC brand in the United States can now be presented in multiple ways, using its many ‘faces’to attract new audiences while retaining the loyalty of existing audiences, both in news and entertainment. This influence is not confined to the BBC – it can also be seen in other UK-originated news outlets. But it is the BBC that provides the anchor role that underpins the influence of these other institutions.
DOI
https://doi.org/10.1177/0163443709102711
Publication Information
Bicket, Douglas and Wall, Melissa (2009). "BBC News in the United States: a `super-alternative' news medium emerges." Media, Culture & Society 31.3.
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