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Many NowGens and NextGens may say, “I have no regrets”. It’s even a favorite tattoo image! Yet, do we have an option to regret regrets? That is, is it acceptable to have and think about regrets as a way to improve our lives and family businesses? The answer is “yes”. Regret is one of the most misunderstood emotions according to Daniel Pink, a New York Times bestselling author. He says that everyone has regrets. And his several research projects on regret suggest that while we cannot unwind the past, studying our regrets helps us to get direction on a life well lived – a life of stability, consideration of promising chances to take risks, chances to do the right thing and chances for love and connections. Regrets make us human because they are based on choices we have made. Viewing them as a learning tool can give us direction to a better life and help us improve in our decision making, negotiations, strategies, risk-taking and problem solving. And no one is immune. Regret is something common in all of us – Pink found in his research that “a whopping 82% say that this activity (regret) is at least occasionally part of their lives, making Americans far more likely to express regret than floss their teeth”


Published in the January/February 2023 issue of Shoe Retailing Today, Copyright © 2023, National Shoe Retailers Association, Tucson, AZ, All rights reserved.

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