Critical Thinking in Consumer Behavior : Cases and Experiential Exercises
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Description
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
--Publisher description.
Department
Marketing
ISBN
9780136027164
Publication Date
2010
Publisher
Prentice Hall
City
Boston
Disciplines
Business | Marketing
Recommended Citation
Graham, Judy, "Critical Thinking in Consumer Behavior : Cases and Experiential Exercises" (2010). Fisher Bookshelf. 2.
https://fisherpub.sjf.edu/bookshelf/2
Comments
Lavery Library Upper Level: HF5415.3.G723 2010
Contents: The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences.