Keywords
mobile gaming, freemium, gaming platforms
Disciplines
E-Commerce | Other Business | Recreation Business | Technology and Innovation
Abstract
With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.
First Page
5
Last Page
11
Recommended Citation
Heier, Craig. "Free to Play: Mobile Gaming and the Precipitous Rise of Freemium." The Review: A Journal of Undergraduate Student Research 16 (2015): 5-11. Web. [date of access]. <https://fisherpub.sjf.edu/ur/vol16/iss1/4>.
Additional Files
Included in
E-Commerce Commons, Other Business Commons, Recreation Business Commons, Technology and Innovation Commons