Date of Publication

Spring 2013

Document Type

Undergraduate Project

Professor's Name

Katharine Burakowski


According to the 2007 US Census, bowling has one of the highest participation rates in sports. With 43.5 million participants it ranked 5th in sports/activities behind walking, exercising with equipment, swimming, and camping, yet it struggles at the professional level (US Census, 2007). Changes to the format of the Professional Bowlers Association (PBA) have been made in the past with little success. The PBA is hoping to change that with this new format change which includes team competition. Team sport spectators are motivated by different factors than individual sport spectators but there has not been research done on PBA fans. The following study aims to change that. Surveys will be used to determine whether or not the new format of the PBA is aligned with the motivation of its fans.