Date of Publication

Fall 12-13-2018

Document Type

Undergraduate Project

Professor's Name

Dr. Emily Dane-Staples


Sport related sexual assault has been prevalent in society. For the victims, there are limited avenues to cope with the issues they have faced in the aftermath of sexual assault. At collegiate sport organizations, there seems to be a disconnect between what is right and wrong, especially regarding sexual assault. This study navigates the rough waters of sexual assault and provides institutions with information regarding social media once there is a sexual assault case. Using Twitter, this study will search to find variables that are beneficial to victims and sport institutions alike that will help their story reach the maximum audience that it can. This research provides insight into Twitter variables and how the presence of certain variables in a tweet will have a different result in terms of reach and media attention. The information will be helpful to victims as well as institutions affected by sexual assault.